Not so much new as refreshed, we have taken our familiar, coloured labels for Bardolino Classico, Soave Classico, Bardolino Chiaretto Classico and Valpolicella Classico and reworked them.
We wanted to emphasis the importance of the land, to make the ‘estate grown and bottled’ message clear to all, especially as we are in the unique position of being able to make wines from our own vineyards in each of the three Classico zones: Valpolicella, Soave and Bardolino.
Each of the three estates has its own, individual winery and fortunately in each case the winery is in close proximity to the vineyards which means that within 10 minutes of being picked, though often even sooner, the grapes can be in the winery. This short time between picking and the start of the winemaking process greatly reduces exposure to oxygen, which in turn allows us to preserve the freshness of the ‘just picked’ grapes and freshness is key to properly expressing the wines in these three zones.
The new vintages are available from this week onward and we hope that the message on the label and the subtle redesign can help to wine more fans to our Classic range.